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Do I Really Have Time To Spend On Marketing?

Small business owners have no time.  I don’t care how good you are at multi-tasking, if you own a small business, the to-do list never ends.  Where do you squeeze in time to even think about...

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Time Management For The Distracted And Overworked

I recently had to come to terms with my to-do list.  I’m the type of person who has about 20 different things going on at once, and none of them are related to each other, so my mind is really all...

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Guerrilla Marketing Book Review – Writing Your Mission Statement

Jay Levinson, in his book Guerrilla Marketing, recommends that marketers come up with a common direction to guide the messaging for a business.  As a small business owner, this is pretty much all up to...

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How to Write Your Own Creative Brief

First of all, what is a creative brief?  A creative brief is a short document – preferably a single page – that summarizes the information that needs to be conveyed to the creative team in order to get...

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Do Smart Phones = Smart Small Businesses? (or, Jillian wants a Palm Pre Plus!)

Most of the small business owners I work with are older (35-55) than the typical smart phone user, and while most have cell phones, smart phones are few and far between.  And that’s understandable....

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Reorganizing Life

An organized life is a happy life. One day when I was particularly bored, I “invented” a new way of organizing my life so that I could tackle multiple  projects without letting others slip.  It worked...

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