Do I Really Have Time To Spend On Marketing?
Small business owners have no time. I don’t care how good you are at multi-tasking, if you own a small business, the to-do list never ends. Where do you squeeze in time to even think about...
View ArticleTime Management For The Distracted And Overworked
I recently had to come to terms with my to-do list. I’m the type of person who has about 20 different things going on at once, and none of them are related to each other, so my mind is really all...
View ArticleGuerrilla Marketing Book Review – Writing Your Mission Statement
Jay Levinson, in his book Guerrilla Marketing, recommends that marketers come up with a common direction to guide the messaging for a business. As a small business owner, this is pretty much all up to...
View ArticleHow to Write Your Own Creative Brief
First of all, what is a creative brief? A creative brief is a short document – preferably a single page – that summarizes the information that needs to be conveyed to the creative team in order to get...
View ArticleDo Smart Phones = Smart Small Businesses? (or, Jillian wants a Palm Pre Plus!)
Most of the small business owners I work with are older (35-55) than the typical smart phone user, and while most have cell phones, smart phones are few and far between. And that’s understandable....
View ArticleReorganizing Life
An organized life is a happy life. One day when I was particularly bored, I “invented” a new way of organizing my life so that I could tackle multiple projects without letting others slip. It worked...
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